Behavioral Economics

Get the 2018 Behavioral Economics Guide

Introduction by Robert Cialdini
Why the World Is Turning to Behavioral Science

Part 1 – Editorial by Robert Metcalfe
Behavioral Economics: Under the Microscope

  • The Nuts and Bolts of Behavioral Insights Units
  • D.R.I.V.E.: A Practical Framework for Applying Behavioural Science in Strategy
  • Consumers’ Decision Process and Their Utility Expectation: How Can You Measure It?
  • Having the Energy to Make Better Consumer Decisions
  • Super Behaviour: Designing Australia’s Superannuation System
  • Battling for Buyers: How Banks Can Combat the Threat of Fintechs
  • How to Double Savings Rates: A Case Study in Nudging for Good
  • Risk Seeker or Risk Averse? Cross-Country Differences in Risk Attitudes Towards Financial Investment
  • “Piggy-Banking” on Friends: Finding Sub-Optimal Lending Among Peers
  • How Humans Predict Behavior (And Why This Matters to Practitioners!)
  • A Positive Typology of Irrational Decision Strategies

Part 2 – Applications
Behavioral Science in Practice

Part 3 – Resources
Selected Behavioral Science Concepts
Postgraduate Programs
TED/TEDx Talks
Scholarly Journals
Appendix
Author Profiles
Contributing Organizations

Download the 2018 Guide to Behavioral Economics

Categories: Behavioral Economics

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